Mortal Kombat ad deemed irresponsible in the UK
A viral advert for Mortal Kombat: Shaolin Monks has been banned by the UK's Advertising Standards Authority after the watchdog found it "irresponsible" since it "caused serious distress". The ad appeared on two websites, and despite the owners having no complaints, they were made to pull the ad.
The "shocking" content of the advert involved a fight at a board meeting, with one man having his heart ripped out and another being decapitated--both sights that modern gamers are increasingly familiar with, and unlikely to find particularly offensive. With this advertisement being pulled, will the ASA start monitoring other Flash creations on the web? It would keep them very busy if they did, as there are far more shocking animations out there.
