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Matsushita, Philips, Samsung, and Sony hope to create copy protection standards

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The LA Times is reporting that Matsushita Electric Industrial Co. (who we all know and love as Panasonic), Royal Philips Electronics, Samsung Electronics Co. and Sony Corp. are forming a joint effort to develop a standard way for eletronic devices to share copy-protected content (where have we heard this before?). Most of the core technology will come from rights-management software developer Intertrust Technologies, who is also a member of the consortium.  But they're going to have their work cut out for them as Microsoft has also set out to establish their own copy protection standards. 

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