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Powerbook G5: Secret’s in the HTML

powerbooks

I like to think of myself as an uber-Mac geek, but I am not as uber as the Register reader who happened to be poring over the Apple site’s HTML code in her/his spare time and found a little nugget that suggests the impending announcement of the Powerbook G5. Tucked away in the main PowerBook page was the following snippet:

<!--BEGIN AVENUE A-->
<img src="http://switch.atdmt.com/action/apple_g5_powerbook"
height="1" width="1">
<!--END AVENUE A--><br>


Avenue A is an online marketing and ad agency that is apparently tracking page hits in the apple.com. The fact that two separate files, one on Apple’s site and one on Avaenue A’s domain atdmt.com, both contained the string Powerbook G5, smells pretty strongly of an impending Powerbook G5 announcement. Of course, we’ve already been tipped off to a possible Q2 ship date, but this little tidbit only adds fuel to the fire…

Also noteworthy is that all of an hour after UK’s The Register published the news, Apple had changed the string on the site. Don’t waste much time, do they?

(thx Vincent for the tip!!)