Latest in

Image credit:

SMS Advertising Hits the Streets

Emily Conrad
02.17.05
Share
Tweet
Share
Save
doritos.jpg

Mysteriously, an enormous banner showed up on Canal Street here in New York this past week that urges you to send a text message to '46691' with 'innw?' in the message. Turns out, it's Doritos ad that responds, "Doritos: what does 'innw?' mean? U culd win cul stuf frm Doritos, incl ipods, DigiCams, DVDs + mor! Reply w/ur best guess what it means now." Then you're rerouted to a website and have to enter a series of codes to see if your response is right. We just spent the past six hours entering in different guesses, who doesn't want cul stuf?

[Thanks, Ian Curry]

From around the web