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Why is "imposssibly small" a good thing?

Jan Kabili
09.08.05
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"1000 songs in your pocket. Impossibly small." That's the advertising tag line for the new iPod nano. I don't get it.

Why would I trade in my original iPod or even my iPod Mini for something that is admittedly "impossibly small." I won't be able to find it in the black hole of my purse. I'll drop it between the car seats and won't be able to reach it. I won't be able to see the controls without my reading glasses. Eventually it will wiggle its way between the couch cushions never to be seen again. Nope. Impossibly small is not for me.

 

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