Mitsubishi has signed up to be the charter sponsor for MTV's high definition channel, due to start broadcasting next year from Vail, Colorado. This means plenty of Mitsubishi televisions on the set as well as "powered by Mitsubishi" lead-in's galore.
This is no surprise since Mitsubishi and MTV previously collaborated on their 25x40' high definition screen in Times Square. Also included in the press release was information on two planned programs for the channel "MHD Top 10" and "MHD Video Stew".
Yeah whatever man, just tell me when Amerie is on in high definition, I will be there with popcorn and a Big Gulp.