Among the lineup is Kieron Gillen, who's responded to the article on his own site. The traits identified by Something Awful that make these particular reviews so bad include, but are not limited to: rampant fanboyism, an awful sense of humour, pretentiousness, spending much of the review not talking about the actual game, spending the entire review failing to describe the game, and being Tim Rogers. A useful checklist of things to avoid when reviewing games.
[Thanks, anonymous]