Microsoft selling PCs, prepaid style

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Paul Miller
January 18, 2006 11:45 PM
Microsoft selling PCs, prepaid style image
Microsoft selling PCs, prepaid style image
Those Microsoftees like to distance themselves from the PC hardware biz in the States, only just skirting it with their MSN TV 2 (pictured) and Xbox units, but in Brazil they're jumping into the market with a system of prepaid PCs for low-income buyers. They've teamed up with local retailer Magazine Luiza, and have already done a test run of the method, which involves prepaid cards in exchange for computer use, and once the user has paid the full price of the unit ($351), they own it. Sounds suspiciously like rent-to-own, but they've been rather successful with it, so maybe that hipster-style "prepaid" terminology is paying off.

[Via The Raw Feed]
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