iWork market share increasing?

Newsflash: iWork is not an Office replacement. No spreadsheet, Pages isn't really a word processor, and naturally no Entourage (which I thought was a TV show). But it's pretty funny to me that iWork is outselling Corel's WordPerfect.

Wait, they still sell WordPerfect? Where?

Anyway, the real story here is that iWork is not a sales dud, that it is in fact moving at a pretty good clip in it's limited channels, and that it is gaining market share. But let's not forget Office's enormous market share, shall we?

Anyway, the pertinent stats, as seen on CNet are this: "Office accounted for a whopping 95 percent of U.S. retail sales last year, but Apple upped its share to 2.7 percent of the sector ahead of Corel's 1.6 percent of the market." The article goes on to explain that this isn't really a move for business overall (or consumers), but rather a good example of targeted sales working well. That makes sense. I can't walk in to Wal-Mart and grab a copy of iWork, and I wouldn't expect to. That's not a target market. iWork is selling well because Apple has done a great job of putting it in front of the right people. That's what running your own retail establishments will do for you. But one can't help but think that all this excellent placement will serve the mothership well when (and if) they choose to launch one more consumer electronics device...