Virgin Mobile's DAB TV HTC Trilogy mediaphone

Looks like Virgin Mobile showed its hand today at 3GSM, and it's a DAB TV multimedia phone built by HTC (dubbed the Trilogy, we're told). We were a little surprised they went with DAB TV and not something a little more standard like DVB-H, but we assume Virgin Mobile wanted a little more control of the broadcasting on the device (which itself runs Windows Mobile 5.0, has a 2.2-inch display, 1.3 megapixel camera, MicroSD, and, of course, plays digital television at the touch of a hard button off to the side). We don't know what kind of programming Virgin Mobile's got planned for it, but apparently they'll be announcing in March or April (Stuff thinks it'll include Sky and Channel Four shows, since this is a UK release, of course).