Advertisement

Where's the GR:AW?

We got an email today from a reader who was frantic... no, frenzied trying to get his hands on Ghost Recon: Advanced Warfighter. After months of nothing much showing up in the 360 aisles, it seems gamers have descended on gaming retailers to snatch up all their copies, leaving lesser titles like Full Auto in their A completely unscientific and informal survey of local gaming stores in Philadelphia resulted in a mix of response: several reported selling out their entire stock in pre-orders, others had a handful, and others yet unsure when their shipment would be in.

This is a sad song for 360 owners to hear, the wounds of 360 shortages still fresh for many of us. Shortages of the most anticipated 360 title thus far only add salt to those wounds. Who's to blame here?

  • A marketing ploy by Ubisoft to get blogs and gaming sites all over the world to write paragraphs like the one that precedes this bullet point, where sycophantic fanboys gush nonsense like calling GR:AW "the most anticipated 360 title thus far"?

  • An unfortunate underestimation by Ubisoft of what percentage of 360 owners would buy their title? It's unlikely they would knowingly not make enough, they're just discs!

  • A coordinated effort on the part of specialty-game retailers to convince gamers to pre-order games when we all know there's no reason they should ever sell out.

What's going on here? Who here got their mitts on GR:AW and are online right now GR:AWing it up with other GR:AWers?

[Thanks, todd--who was actually pretty composed]