Business Lessons in World of Warcraft

While some wonder if we're learning the right things from WoW, others wonder if we aren't paying attention to the right things – specifically how World of Warcraft can teach us how to work together in a business environment. 
Tech entrepreneur Joi Ito (whom we've mentioned before) spoke this weekend at the ScreenBurn Beta Festival on the lessons businesses might pick up from managing a Warcraft guild.  I personally have to wonder why Warcraft is chosen as the example when any multi-player game can have the same teamwork and guild management issues – perhaps its massive popularity is just starting to make these parallels obvious as business-oriented people are pulled into the game world.

Update:
Ito has a lengthy blog post
discussing the topic, as well.  Good reading!