Is Dell buying Alienware?

Marc Perton
M. Perton|03.14.06

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Marc Perton
March 14, 2006 12:36 PM
Is Dell buying Alienware?

When we heard a couple of weeks ago that Dell might buy Alienware, we dismissed the rumors -- especially since one source was Alienware competitor VoodooPC. However, CNET is now reporting that the deal may already be done -- though they admit that they currently have no confirmation. CNET did speak to an Alienware PR exec, who provided a written statement that read, in part, "at this time, Alienware will not comment on any speculative stories or rumors concerning Dell and Alienware's association." Dell, of course, has spent heavily to build its XPS brand as a high-end alternative for gamers, and purchasing Alienware would automatically give Dell a major share of that market -- though it's unclear what would happen to the XPS brand under such circumstances. At this point, however, it's all guesswork -- though we wouldn't mind picking up a discontinued XPS Renegade in Dell's outlet if the deal goes through.
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