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2nd Bone episode price slashed to $12.99

Telltale Games have announced the second episode in their ongoing Bone series, Bone Act 2: The Great Cow Race, will carry a new, more attractive price point of $12.99, an impressive 35% drop from the first offering's $19.99 price.

Telltale CEO Dan Connors defines their competition saying, "We will expand the audience for games enormously by setting a price that competes directly with DVDs, music CDs, books and cable television." They've already discussed other aspects they've sought to improve upon from the initial episode, including the oft-criticized length. In blunt terms, Telltale's sophomore effort hopes to deliver more game for less money.

They are clear to specify this only applies to the upcoming Bone episodes: "As of today, the company is lowering all episodes in the Bone series distributed through its digital download channel to the new lower price of $12.99 each in line with the new structure."

Either this price might not apply to the forthcoming episodic Sam and Max game or, more likely, Telltale has simply avoided making any promises for a product that isn't ready to ship yet. Bone Act 2: The Great Cow Race will be available later this month.