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Sirius execs confirm video service will be live

Evan Blass
April 25, 2006
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In an announcement that is being described as a victory for couch potatoes worldwide, Sirius execs at the recent Morgan Stanley Global Automotive Conference claimed that despite rumors to the contrary, Sirius Video will indeed be a live, streaming service (as opposed to delivering cached content). Sirius CEO Mel Karmazin gave the example of a Nickelodeon-loving rugrat -- whose traumatic Spongebob-downtime will soon be mercifully limited to the short walk between couch and minivan -- as the type of customer who will benefit from live broadcasts. Although we've known that Sirius was planning to roll out a video service for well over a year now, this is the first time anyone has been able to pin down the suits on a launch window, with Senior VP Bob Law citing a "post-CES 2007" target for the initial rollout.

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