Bowser gets the business

Some videos popped up yesterday over at IGN showcasing several different situations the portly plumber might get himself into in his travels of eating mushrooms and balancing on ropes over lava pits in New Super Mario Bros. The first video even shows Mario duking it out with the big bad Bowser himself in the truest fashion, that is, in a recreation of their very first encounter back during the original Super Mario Bros. This time around has an exception, however, as once he is thrust into the liquid magma, Bowser emerges to the surface, much in the way T1000 did at the end of Terminator 2, thrashing about in great pain, yet displaying a ghastly skeletal visage. Could this finally be the end of Bowser?

Also, how odd is it that his hair doesn't even get scorched?

[Thanks TxdoHawk!]