Now we know the truth. In an interview with NBC's Brian Williams, Apple CEO Steve Jobs explained why Apple comes up with new iPod models so frequently: "You keep on innovating, you keep on making better stuff," Jobs said, in response to a question from Williams about why a new iPod might seem outdated as soon as you take it out of the box. Then Jobs offered a bit of advice to consumers: "If you always want the latest and greatest, then you have to buy a new iPod at least once a year." Gee, thanks, Steve. We always thought it was the dead batteries
or battered shell
that kept sending us back to the Apple store. Glad you could set us straight.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.