Jobs: "you have to buy a new iPod at least once a year"
![](https://s.yimg.com/ny/api/res/1.2/mk2TjyEWGWPvj2NZNpxJ8A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTUzOQ--/https://s.yimg.com/uu/api/res/1.2/KY2Oqcb4mlCb8p2UQFQShA--~B/aD0zMjU7dz00MjU7YXBwaWQ9eXRhY2h5b24-/http://www.engadget.com/media/2006/05/jobswithipod.jpg)
Now we know the truth. In an interview with NBC's Brian Williams, Apple CEO Steve Jobs explained why Apple comes up with new iPod models so frequently: "You keep on innovating, you keep on making better stuff," Jobs said, in response to a question from Williams about why a new iPod might seem outdated as soon as you take it out of the box. Then Jobs offered a bit of advice to consumers: "If you always want the latest and greatest, then you have to buy a new iPod at least once a year." Gee, thanks, Steve. We always thought it was the dead batteries or battered shell that kept sending us back to the Apple store. Glad you could set us straight.
[Via iLounge]