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Zune to get Super Bowl XLI commercial?

Ryan Block
July 12, 2006
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Either Microsoft has never had a Super Bowl commercial, or they've wasted some serious cash on mega-expensive advertising that no one -- at least not at Engadget HQ, anyway -- can seem to recall being aired in recent memory. Looks like that could soon change though; amidst all this hype about the Zune / Argo / Xboy / Microsoft portable media player / whatever the hell it's called, we've received word that Microsoft may be taking this effort all the way to the end zone. According to Digital Music News, the Zune could be starring in a Super Bowl XLI commercial in 2007, which would, of course display the company's commitment to the project initiative -- as well as giving it the kiss of death. Remember what happened to the last prominently placed portable media player to get some Super Bowl commercial action? Yeah, barely, right?

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