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Captain Obvious says GTA IV to have exclusive content on 360

Surely this will come as no shock to Joystiq's highly-intelligent gaming readership, but Microsoft has posted up some news that Grand Theft Auto IV for the Xbox 360 will feature "exclusive episodic content for Xbox Live." Slated for launch on Oct. 16, 2007, for both the 360 and Sony PlayStation 3, one has to wonder if the PS3 will get the same sort of exclusive treatment through their own snazzy online service.

What's funny though, is that in the press release, Microsoft calls this deal a "strategic alliance." As if the console wars really are serious, life-losing conflicts.

[Thanks, Alex Belling]