Interview with Peter Dille [Update 1 - Now with Medal of Honor]

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Andrew Yoon
July 20th, 2006
In this article: marketing, peter dille, PeterDille
Interview with Peter Dille [Update 1 - Now with Medal of Honor]
Tech File has an interesting, but not too revealing, interview with Peter Dille, senior vice present of marketing at SCEA. Surprisingly, it's about the PSP (and not the impending PS3). Dille tactfully answered the hardballed questions. On the state of UMD movies, it appears that Sony's not giving up yet. He says: "We are committed to helping the studios better understand our product and our consumer, and will continue to educate them as we evolve and enhance the functionality of the PSP." Apparently, it's the studios' fault for not understanding what consumers want. I'd have to agree: Hitch, anyone? (note: Hitch was released by Columbia, owned by Sony Pictures.)

When asked about third party support and getting original games for the PSP, Dille had this to say: "Smart third parties also recognize the great success achieved with games tailored from the ground up for the PSP." Yes, smart publishers understand that we don't want ports. Hopefully, the industry is getting smarter. Finally, on why the DS is getting all the love these days, Dille had this to say: "One key finding in our market research is that many consumers don't understand everything the PSP can do. So starting this summer, we're embarking on a major marketing campaign to educate consumers about the multi-functionality of the PSP beyond gaming." I know that I'm intrigued by what this marketing campaign is going to look like, so stay tuned.

Feel free to read more of Dille's wise words here.

[Update 1: Those of you that have better reading skills than I do have noticed that Dille announced a PSP version of Medal of Honor. For some reason, I just assumed that we already were getting one.]
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