Nintendo plays numbers game, wins!

Ludwig Kietzmann
L. Kietzmann|07.25.06

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Nintendo plays numbers game, wins!
Nintendo certainly struck the jackpot with their little dual-screened device, didn't they? With 21 million DS units having been sold worldwide, you can bet that the Japanese giant is enjoying every last penny spilling forth from the one-armed consumer. In the celebratory press release, Nintendo points out that what they've accomplished in under two years easily trumps the 1 million iPods Apple shifted in 19 months. Apparently, that equates to 23 DS systems sold per minute ever since the November 2004 launch.

As you may vengefully recall, we accused Nintendo of having suspiciously puffy sleeves in our last game of marketing poker. You'll be happy to learn then that there are no such shenanigans here and that the numbers check out based on a 24-hour business day. We suspect that if the day were any longer, Nintendo would make such a huge amount of money that they'd be taken into a back room, sternly questioned by Joe Pesci and ... this casino allegory is going nowhere.
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