E3, has apparently been killed -- at least according to Next Generation. Apparently trustworthy sources have been in touch and gave them the word that publishers are getting tired of spending millions of dollars to one up each other in front of the press and retailers, and might prefer to use that money to better their own campaigns and smaller, more focused shows instead of grandstanding on the E3 show floor. The firestorm that supposedly led to the impending collapse of E3 may have been brought on by a number of large exhibitors jumping ship, which caused smaller companies to do the same (we'll save the finger pointing for now). Frankly, in our opinion the whole matter is a double edged sword. Yes, massive industry events are often better at sorting companies with and without stellar marketing budgets than the wheat from the chaff, so to speak, but it's also a necessary evil. It's simply not always feasible for hundreds of companies to round up retail professionals and game journalists the world over to show off new product in bits and pieces throughout the year every year -- which is why we have massive shows like CTIA, E3, CES, CeBIT, etc. Then again, we shouldn't get too ahead of ourselves here; the death of E3 has yet to be confirmed (and might be greatly exaggerated), so we'll have to wait until Monday before we can expect to hear either way from the Entertainment Software Association, the organization we hope won't be burying our second favorite show of like, all time.
E3: RIP? Like, for reals?
Ryan Block|July 30, 2006 5:12 PM
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