"Destination Q" no longer a destination

Chris Ziegler
C. Ziegler|08.03.06

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"Destination Q" no longer a destination
Well, that was quick. Motorola's Destination Q, a "pop-up" store devoted to the Q on Chicago's Magnificent Mile, has slipped the surly bonds of this mortal plane, moving on to the great EV-DO network in the sky. Moto's calling Destination Q's run "successful," though we don't know exactly what parameters define success here -- yes, they managed to increase the Q's visibility to inescapable proportions in and around downtown Chicago, but as we found out in our visit, the store paled in comparison to Nokia's permanent location down the street. So what's next for Motorola's retail presence? They're not telling us much, but they say they're "actively evaluating and developing" the pop-up concept further; personally, we're hoping a Destination MAXX might lie in Chicago's future.

[Thanks, zedwards]
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