Resistance is futile, you will be exposed to marketing

Nick Doerr
N. Doerr|08.16.06

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Resistance is futile, you will be exposed to marketing
Have you heard of the game Resistance: Fall of Man? If not, you most certainly will. Posted at the NeoGAF forum, people have been buzzing about the new marketing plan Sony is initiating. To quote: "Sony Computer Entertainment America will support Resistance: Fall of Man with a blockbuster multimillion dollar marketing campaign. This will include aggressive national television, print, online and viral advertising campaigns, full promotional support, dedicated point-of-purchase displays and merchandising support, broad-based public relations support, an immersive and interactive website and feature coverage in the Official PlayStation Magazine/Underground DVD." Wow! That's a lot of advertising for one game, even though it was speculated this game would get a lot of press.

If you're interested in multiplayer bouts, James Stevenson, a new addition to Insomniac Games has posted a blog about his adventures with the 40 player online mode, also summed up at the forum. Check it out, get excited, whatever. Does anyone think this game will prove worthy competition to the much anticipated Gears of War? That's a tough call and probably a good battle to watch upon both releases.
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