How's Vivendi planning to follow their blockbuster WoW act?
Quick: guess the second-best selling game in the Vivendi game portfolio, after World of Warcraft.
If you guessed Ice Age 2, you're a freak (or you peeked). You're also clearly in touch with the ideas expressed by Vivendi's chief Jean-Bernard Lévy, who told investors last week that the company's working on a portfolio of games that are "capable of being played online or on a mobile phone on a train for 15 minutes," according to the International Herald Tribune.
It's refreshing to hear the head of a major games publisher talk about diversifying his product portfolio along the lines of game session length. For too long, companies have focused diversification efforts along genre lines, a rigid segmentation strategy that lacks relevance in this age of on-the-go entertainment via DAPs, mobile phones, DSs and PSPs.
