What inspired the Portable Film Festival?
Simon: The release of the Video iPod in October 2005. That really marked a significant change in the way people perceived film and television. Andrew was travelling through the States at the time and called me from an Apple store in San Francisco at some ungodly hour rambling about video iPods and videocasting. Within 48 hours we came up with the concept and Andrew got on a plane and headed back to Melbourne to start working on it.
Does film really work on a screen so small?
Simon: Grab yourself a portable media player, seriously, you'll know what I'm talking about. The resolution is amazing. Sure, we all love the big screen, but the reality is that we can't always make it to the cinema. Now there's a little cinema in your bathroom, at the tramstop, on your desk, etc...why not make the best of it?
Does PFF exist in opposition to traditional film festivals?
Andrew: Traditional Film Festivals will always have their place. Viewing film on the big screen is a beautiful experience and one that will never disappear, however if you are short on time or if you live in a regional area then that experience can't always happen. The Portable Film Festival complements traditional film festivals.
OK, so people side-load a film to their portable device, what makes you think they'll go back to the site to vote on it? Hmmm?
Simon: Same way that people go back and give their comments about anything on the web. We're dealing with a generation of people who are use to commenting through the online world – whether that be on MySpace, blogs, band sites or politics. I think society has reached a level of acceptance of this communication and most importantly – it's fun! People will want to see what other people are writing about.