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In the most shocking news of the week, Nintendo has announced that they're -- are you ready? -- working to market the Wii toward women and the elderly. You know, like they've been doing for a long time with their Nintendo DS! Who expected that, huh? "We want to appeal to mothers who don't want consoles in their living rooms, and to the elderly and to young women,'' Nintendo president Satoru Iwata said. "It's a challenge, like trying to sell cosmetics to men."

But is it so hard? Even more so than with the DS, the Wii sells itself. From the moment the Wii controller surfaced, even non-gamers were considering the vast possibilities the system would bring to the industry. In that same report, Hirokazu Hamamura, president of Japanese research giant Enterbrain, seemed to strike closer to the truth. "Wii definitely could become the most popular console of all time. Non-gamers can see how fun it is to play just by looking at people playing it." We here at the Fanboy offices can attest -- even our mothers and our non-gaming friends (we do have a few) seem interested in the Wii. Perhaps the best thing Nintendo could do to sell the Wii is to simply ensure their demo kiosks are everywhere. All the system needs is exposure, and it will sell. The only factor that is up in the air is how successful it might become. How many people will stop and want a longer look, and end up taking one home? Time for a little holiday sales speculation -- tells us what impact you think the Wii will have outside of the traditional market.