Gears of War: Marketing unnecessary?

Let's face it, at this point everyone is at least curious about Gears of War. But some people ... some people are downright nuts about it. The recent trailer and its numerous remixes prove that people are really excited about this game. Seriously, these people are so excited for it that they are actually making their own commercials for it. Come on, have you ever made a commercial for anything? One could say that it's no different from wearing a Nike shirt; people are just showing their love for a certain product. Still, I'm not sure I've ever seen someone make their own Nike commercial. It's like Microsoft doesn't even have to market GOW anymore. That said, the Gears of War montage embedded above kicks ass. Bring on Emergence Day already. We're ready for it (and some are more than ready).

[Via digg]