Red Steel TV spot aired, for the kids
Ubisoft's first Wii ad, a Red Steel TV spot, has all the makings of an effective after-school commercial:
Action (swords, guns, flailing arms, etc.)
Humor (stereotyped Asian "master" ridicules disciple: "you suck")
Reassurance (older gamer is playing; it must be cool)
Are we sold? Nope -- but we're not the target. Think Ubisoft captures the kids' imaginations with this one?