Advertisement

Sony's biggest enemy: Maddox

Sony's public image hasn't been great lately. DRM, exploding laptop batteries, and some PR gaffes from the PlayStation division certainly haven't helped that image much. Today, Sony was dealt what could be the biggest blow to their image: Maddox.

Maddox is the internet's favorite irate pirate. Each of his rants regularly pull in over a million hits and he has a best selling book on the market. When Maddox talks, people listen. This time, Maddox's sights have been set squarely on Sony. He complains about their DRM (the root kit fiasco), exploding batteries, Lik Sang's demise, and the PSP. He even goes so far as to put things in perspective, demonstrating how anyone who receives a paycheck this year is making more money than Sony's PlayStation division. He then compares the PS3 (not by name) to the Wii and 360 using politically incorrect dating terms.

While Maddox does seem to have great pull over the web, will his dissension really matter? His flowery -- and rare -- promotion of a product (Nintendo Wii) could turn many heads. Given his book sales and the popularity of his site, Sony may have lost many possible customers who would have otherwise been blissfully unaware of the various blunders they've made this past year. All we know is we'd rather not be on Maddox's bad side.