Interview: Sega plans big for movie-IP games
Scott Steinberg, Sega's VP of Entertainment Marketing, about established IP and its importance to games. With Sega licensing Alien IP, will we see the company shift to games based on movies?
Stenberg says that while Sega will continue to create original games, it sees how important licenses are to other companies; movie tie-ins sell. Sega won't describe the intended balance between its licensed IP titles and original content; Steinberg only says that other publishers release about half of each, letting us speculate that Sega will follow that trend.
Basing a game on a movie or TV show is a difficult proposition, unless a publisher is just trying to shovel a quick cash-in onto the shelves. The mediums are inherently different; we hope that Sega plans games based around an IP universe instead of trying to shoehorn a movie plot into a videogame.
