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Rolls Royces to come with lifetime Sirius subscription

Evan Blass

In a move that will probably surprise no one, Rolls Royce has decided to make Sirius satellite radio standard in all of their vehicles, along with a lifetime subscription to the service (whether this refers to your lifetime or the car's is unclear). For the price of a Rolls we think you should get not only Sirius but XM, satellite TV, broadband Internet, digital radio, and full plumbing as well, but that's neither here nor there. Sirius seems to be an obvious fit for the high-end manufacturer's reputation, because Howard Stern's raunchy and expletive-filled show is exactly what you want customers to associate with a company that your execs tout as "synonymous with the highest level of luxury, performance and quality in the automotive world."

[Thanks, Dave]

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