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So it's really sports fans that are driving HDTV adoption


Or at least thats what the Sports Video Group's survey has uncovered (big surprise, with that name I really doubt the result was going to be most people get high definition for Discovery channel). The "Inside the mind of the HD sports fan" uncovered several statistics that will probably surprise very few of you.

  • 39% of sports viewers are extremely disappointed when an event they want to watch is not in HD
  • 22% will watch an event they otherwise would not have watched because it is in high definition
  • Nearly 50% of HDTV owners cited sports as the reason for their purchase
Hopefully the NBA is paying attention to studies like this, far too many times this season I've had to watch games in SD because they were not broadcast in high definition, or were not broadcast in HD nationally.

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