A movie theater in a suburb of America's technology capital
has begun trial-running a payment method that allows customers to not only purchase tickets from their cellphones but
actually present an on-screen barcode to the tickettaker. The Emagine Entertainment theater in suburban Detroit is the
first US theater to implement pay-by-cell technology from Mobile Box Office, which is currently restricted to
Internet-enabled phones with color screens. Moviegoers need only go to the MBO site, buy a ticket, wait for a text
message with a link back to MBO, and follow the link to a webpage with a unique barcode representing the purchase.
Emagine has installed scanners that read the barcode off of the phone's screen and grant access to the theater.
Unfortunately, just like with Nokia's
kidnapphone, this system seems contingent on being able to get a signal in the vicinity of the theater, so members
of the T-MOB will need to continue purchasing their tickets the old-fashioned way.
[Via Yahoo! News]