Latest in Abc

Image credit:

HDTV promos for ABC during the Super Bowl

Kevin C. Tofel

ABC is wisely making the most of tomorrow's Super Day. Expecting that plenty of analog TV owners will be watching the big game on their best bud's HDTV, the network is pumping those analog eyeballs with plenty of promotions for its HD line-up. Expect to see high-definition commercials and promos for Lost, Desperate Housewives, Grey's Anatomy, The Evidence and Sons and Daughters.

This is a brilliant marketing move by ABC; the Super Bowl will look great in high-def, but analog viewers will get to see the other 720p presentations that ABC has to offer. More importantly, these shows have weekly recurring episodes, so the viewers are bound to consider an HD purchase if they can get a weekly (or even nightly) benefit from the expense.

From around the web

ear iconeye icontext filevr