DIRECTV, do you hear those
footsteps behind you? That's the sound of
DISH Network starting to pick up steam in the MPEG-4 and HDTV race. Echostar's newest satellite, named Echostar X,
lifts off courtesy of Lockheed-Martin on Wednesday of this week. These satellite names leave a bit to be desired, but
we weren't asked our opinions; Echostar: we'd be happy to run an HDBeat contest to name your next one.
The new A2100 sat will work at 110-degrees and west, showering consumers with more DTV and HDTV goodness, no doubt part of DISH's plan to expand high-def local availability. It generally takes a few weeks to get the new sats up in their geo-synchronous orbit, so don't start looking for new channels this week.