A company called LocaModa is showing off
an application at the Demo conference in Phoenix that they describe as allowing cellphones to act as remote controls
for video displays in store windows. We were hoping this meant some kind of Bluetooth interaction between phone and
display, but it turns out that the company's Street Surfer application controls the displays over the internet; dial a
number via the cellphone, and then respond to voice prompts by punching numbers, and the screen will display different
images. The company is pitching the application to real estate agents, with the idea that it could bring
Realtor.com-style interactivity to storefront windows. And maybe it will. But we really want to control those
screens via Bluetooth.