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LocaModa Street Surfer turns cellphones into remotes ... sort of

Marc Perton

A company called LocaModa is showing off an application at the Demo conference in Phoenix that they describe as allowing cellphones to act as remote controls for video displays in store windows. We were hoping this meant some kind of Bluetooth interaction between phone and display, but it turns out that the company's Street Surfer application controls the displays over the internet; dial a number via the cellphone, and then respond to voice prompts by punching numbers, and the screen will display different images. The company is pitching the application to real estate agents, with the idea that it could bring interactivity to storefront windows. And maybe it will. But we really want to control those screens via Bluetooth.


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