HD commercials during Lost

Here at HDBeat we love HDTV so much we don't discriminate, not even against commercials. We all watched for HD commercials during the Super Bowl and expected that when it was over, we would be back to business as usually; SD commercials. We're guessing ABC figured it out and earlier this week during Lost they pimped a few HD commercials from the Super Bowl. Normally, we don't watch commercials but as we were skipping away TiVo, the HD commercial caught our eye, so we hit the rewind to check it out. Yeah, we know they're just commercials and when all commercials are HD they will be just as annoying as SD commercials today, but until then we'll search them out.