What's that old saying? If you fail once, try, try again. Sony must have that in mind after failing to sell as many LCDs in Europe as they said they would. So what do they do? They say they are going to increase their market share by a whopping 20% over there. Sony recently shot their worldwide LCD market share past Samsung, LG.Philips and Sharp to claim the number one spot, so this might not be out of the question after all. Hey, more competition for them means a better price for us.