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Blu-Ray, HD-DVD? Nah, how about EVD instead

EVD player

In a semi-snubbing move, some Asian companies plan to show off their red-laser based next generation DVD formats at CeBit this week, and why wouldn't they? China never really adopted the DVD standard; instead, they're using the Enhanced Versatile Disc (EVD) format. New Medium Enterprises claims that they can use the current EVD format but increase the number of 5 GB layers to ten layers per disk. Keep in mind that this format uses a red-laser, like today's DVD format, making the EVD a potential high-definition successor in China. New EVD players with this format are expect to provide support for 1980 x 1080 resolution and only retail for $150.