a direct link to the movie does indeed take you to a page where you can buy it, you won't find it any other way. In fact, although the movie is listed on the Disney Channel's page on iTMS, there's no link to actually buy it. Then there's the price. The movie reportedly initially appeared on iTMS for $1.99, then disappeared for a few hours, only to reappear at a $9.99 price point. From the looks of things, this seems like another pricing experiment from Apple, akin to the recent "multi-pass" offering for "The Daily Show" and "The Colbert Report," which lets customers pay $9.99 per month for all episodes of the two shows. As far as price tests go, that's one that seems to pass; as for paying $9.99 for a low-res copy of a movie of the week that will probably show up in Blockbuster's remainder bin in a month, let's just say it's time for Apple and Disney to go back to school for a bit.
[Thanks to everyone who sent this in]