Forrester Research has published a new report that examines the trust that American households place in PC and consumer electronics (CE) brands, including the brands of Microsoft, Nintendo and Sony. The results may be surprising to gamers.
In Forrester's analysis, Sony's brand garnered the highest marks of the three companies (Sony also ranked 3rd out of 22 companies), earning an average grade of A plus. Of the companies surveyed, only Bose and Dell ranked higher than Sony overall. Meanwhile, Microsoft's brand ranked 20 out of 22 brands, dragged down by low brand trust. Nintendo's played 17 out of 22, pulled towards the bottom of the ranking by low brand potential and low brand adoption.
One figure from the report showed how the companies compared on the dimensions of brand potential and brand trust. In this figure, Sony and Nintendo were clustered together in the middle of the pack, with Sony enjoying higher trust and higher potential. Microsoft, however, was hovering near the origin, a clear outlier position indicating that the company will fight an uphill battle in trying to win consumers over to its CE and PC products.