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Smack the Pinata September 1

Gamestop says Viva Pinata (aka "Microsoft's most important game of 2006") will burst on the Xbox 360 scene September 1. This is a closely watched title because the video game/kiddie show hybrid is MS's cross-media entreaty to the rug rat market. I checked out the official website and the music alone made me want to eat a mescaline-laced burrito. Does Viva Pinata have enough annoying qualities to be the next SpongeBob or Pokemon?