Although we doubt the practice would
go over well here in the pay-by-the-message US, Indian politicians have apparently embraced texting in a big way, using
SMS as a new way to reach voters in response to a crackdown on campaigning methods. The Hindu is reporting that recent
restrictions on traditional campaign signage such as wall posters and graffiti have prompted candidates for the May 8
Assembly elections to find new avenues of reaching the electorate, with many taking advantage of free SMS and MMS
services to send brief slogans, issue positions, and even pictures of themselves and their party's symbol. This new
tactic by politicos follows a more general Indian trend of information distribution via text message, with political
parties already notifying journalists of their officials' schedules and impending press conferences by SMS.