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Ad critic: Auto Assault MMORPG

Vladimir Cole

This edition of our ad critic series is coming to you a day late. Sorry about that. All the excitement over Nintendo's big announcement has left us with little capacity to discuss anything else.

Now that the hubbub's died down a wee bit, we ask you to focus your critical energies on this ad for NCSoft's Auto Assault MMORPG found on the back cover of the May 2006 edition of Computer Gaming World. (Click the thumbnail to view a high-res scan of the ad.)

Does this advert work? How would you compare the quality of the concept and execution to other gaming ads? We already spy a bit of a mistake in this ad. Can you spot it? Also, what's with the Dell logo? Finally, for those of you who've played the game, does this ad capture what's best about the game, from your perspective (in other words, is there a disconnect between advert and experience)?

See also: Ad Critic: Oblivion , Ad Critic: Tomb Raider, Ad Critic: Hitman.

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