You probably wouldn't be reading this if you did't enjoy working on your Apple computer. Now ask yourself, "why?"
The answers are as varied as the users. Now ask yourself what really irks you about working on your Mac, or Apple as a company... Again, we've all got something that grinds our gears,for insntace, AppleMatters just put up a list of best and worst Macs. Think you'll see that for Gateway, Dell, or even Sony, with their computers named after robotic serial numbers? As Apple's market share and brand name expand we're seeing an increase in Apple haters, and they are becoming more vocal. Mac zealots, while becoming slightly less shrill, are also in the mix helping put nothing in perspective. So what's to make of all this? As a user of Apple products for almost 30 years I wanted to take a look at the love/hate relationship between Apple, its fans, and detractors.
In the iPod space people love to hate Apple for the reasons Microsoft tells them to: your choice is limited. You can only use the iPod with iTunes. This is seen as the Mac OS "problem" all over again by people like Dvorak. Personally, part of the reason the iPod sells so well, in my opinion, is that for the average consumer there may be too much choice. The average person doesn't want to search all over creation for the latest brain-dead beats. They want to plug in their doohickey and have it automagically do things (like think) for them. This isn't Think Differently, it's just brilliant execution of the idea that consumers want stuff, and they want to get it easily. Plays for Sure? Whatever. People know if they can't put diesel in their car, and they know the iPod works with iTunes. So far, that's been a winning combo.
The Mac platform become a hot topic again way back in the go-go 90's (remember that decade?) after Master and Commander of the Far Side of the Computer World, Mr. Steve Jobs, introduced the iMac . We're beyond all the translucent plastic knockoff items you used to find in Target, and we're down to this: it's easier to make things on a Mac and it's safer to use a Mac. At least one of these is easily arguable. Granted, if I want to make Machinima, the PC is a better platform. In fact, there is way more software for PC's than Mac's, but how much of it is easy to use? It might sound like a Yogi Bearism, but everything's easy when you know how. Obviously someone who can sit at home in grandma's basement and figure out every little button in WinAmp is going to have an advantage over an iTunes noob. But again, the average consumer can't be bothered with registry hacks and driver issues. At the end of every day a person likes to put their machine to sleep, secure in the knowledge that all their hard work will be there another day. And that they'll be able to do something about it. Which brings me to the safety issue...