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MTV and Microsoft launch URGE

Marc Perton
05.15.06
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Some six months after first announcing it, Microsoft and MTV have launched their URGE music service. The new service will be fairly similar to other subscription-based services that rely on Microsoft's PlayForSure DRM, and will offer 2 million songs, and have a monthly fee of $9.99, or $14.99 for a "to go" version that will work with PlaysForSure-compatible audio players. Of course, URGE will have one advantage that will inevitably help it make up for its late entry to the market: integration into the next version of Windows Media Player. That may cause some grumblings from the likes of Yahoo and Napster, though Microsoft has already settled with Real, so we suspect we're not going to hear them crying foul (besides, Real has been focusing most of its ire on Apple lately, something we think Microsoft will be perfectly happy to support).

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