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IGN survey reveals gamers' habits

Jennie Lees
05.19.06
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Do you listen to Gorillaz? Are you looking forward to X-Men: The Last Stand? Do you watch Family Guy and The Simpsons? And do you have a positive opinion of Google and Apple?

According to a recent survey conducted through IGN.com by IGN's GamerMetrics, the answer to the above is "yes" for a large number of gamers. Describing IGN as having "one of the largest concentrated audiences of young males on the Internet", the survey's results show a fascinating slice of modern interests.

Given that one of the arguments for in-game ads includes the fact that younger demographics don't watch much television, the number of gamers following Family Guy (68%) and The Simpsons (64%) may seem surprising. On the other hand, it would be interesting to see these results for different countries; the brand voting and TV choices show the American skew of the survey respondents.

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