plenty of hype, but we think we'll reserve judgement until we spy a solid review of a production unit. Until then we'll have to make do with this hands-on preview of the 10 megapixel Sony Alpha A100, and try not to get caught up in that fancy Greek lettering. Luckily, things are looking plenty good in pre-production, with features galore, and a potential to rival the image quality of cameras nearly twice as expensive. Specially notable is an eye sensor to automagically activate auto-focus, Sony's special sauce image stabilisation that mixes the best of Sony and Konica Minolta tech, the 2.5-inch 230,000 pixel LCD, and of course the large 10 megapixel CCD. The camera build is pretty solid, shooting speed is fairly fast, and other little niceties like Konica Minolta and Minolta lens compatibility make this camera very attractive. PopPhoto is predicting a roughly $800 street price, and while the similarly specced $1700 Nikon D200 might have it beat in a few (important) areas, Sony's new kid on the block might have a chance to do battle with Canon's EOS 30D or at least pose a serious threat to its own price range.